Masterclass: AI & Social Innovation

Generative AI is transforming how companies communicate, innovate, and operate—but the learning curve is steep, and the technology is evolving faster than most teams can keep up with. For knowledge‑heavy organizations, start‑ups, and research‑driven environments, understanding how these models work is now essential to staying competitive.

In this MasterClass, we bring together two of Denmark’s leading experts on AI adoption and impact—Martin Schultz and Peter Svarre—for an interactive and practical session designed to give you clarity, confidence, and hands‑on insights into the future of intelligent tools.

If you’re working with innovation, communication, product development, or strategy, this session will help you understand what generative AI can do today—and how to apply it tomorrow.

What we’ll explore

Through presentations, hands‑on demonstrations, and open discussions, we will dive into:

• The fundamentals of modern AI and generative models
  How contemporary AI systems work, what they can (and cannot) do, and what organisations should understand when adopting them.
• Key AI trends shaping
  A look at the technological developments, emerging tools, and industry shifts that matter most right now—supported by live demos.
• How to use generative AI in real workflows
  Concrete examples of how teams can apply AI to communication, research, content creation, product development, and day‑to‑day operational tasks.
• How to go from idea to implementation
  What it actually takes to introduce AI tools in your organisation, including change management, use-case prioritisation, and early experiments.
• Risks, pitfalls, and responsible usage
  A clear view of the limitations, ethical considerations, and practical safeguards needed to use AI wisely and effectively.

This MasterClass is not theory-heavy—it's grounded in practical experience, real cases, and hands‑on exploration.

In the MasterClass you'll meet:

Peter Svarre
Author, advisor, and expert on AI, digital ethics, and user experience.
Peter has written multiple books—including Hvad skal vi med mennesker? (Gyldendal, 2019) and Digital Etik (Akademisk Forlag, 2022).
He holds degrees from the University of Copenhagen and Columbia University and serves on the Danish government’s expert group on tech giants.

Martin Schultz
Founder and CEO of Transmission, with 25 years of experience in digital strategy, product development, and transformation.
Previously co-founder and CEO of the award-winning digital agency Plant.
Certified in Program Management (MSP) and initiator of AI Meetup Copenhagen (1,100+ members).
A leading expert in practical generative AI adoption for companies.