Masterclass: Personal branding for founders

For an early-stage startup, people will buy into the founder before they buy into the brand. A strong personal brand can therefore help you build trust, create visibility and open doors to customers, talent, investors, partnerships and media.

In this hands-on workshop, we’ll explore how founders can use their expertise, perspective and story to strengthen both their personal position and their company.

We’ll work with:

• Your position: What do you want to be known for - and by whom?
• Your story: How do you connect your experience, motivation and company journey into a clear narrative?
• Thought leadership: Which topics, opinions and insights can you credibly own?
• Visibility with purpose: How can your personal brand support the actual goals of your startup?

Expect a practical session with short presentations, reflection exercises, peer discussions and concrete content development.

In the Masterclass you'll meet Amalie Vilhelmine from TechSavvy. Amalie is COO at TechSavvy and the co-founder of the growth agency VVY, where she works with strategic communication, personal branding, and thought leadership for founders and companies. She helps entrepreneurs turn their expertise and perspectives into clear positioning, relevant content, and greater visibility to achieve their goals.