From idea to business

Write a short application where you must show that you are motivated, ambitious and have what it takes to build and grow a business. We allow a maximum of 20 participants in a class.

The program runs in English and consists of three full workshop days over approximately five weeks, with preparation before each workshop and hands-on fieldwork with real customers in between. The course requires that you are prepared to dedicate yourself fully to the development of your business and that you can act upon the teaching and mentoring that you’ll get during your participation.

The course is for you:

• You have a business idea but haven't registered a company yet; or have a CVR registration and are still in the early phase of building your business
• You want the tools to build and grow your startup
• You want to know how to enter your market and attract customers

After participating in the course, you’ll have:

• An understanding of what it takes to build a viable business
• Tools to test and validate your idea
• A value proposition you've tested with real customers
• Identified your beachhead market and your ideal customer(s)
• Knowledge about how you communicate with your customers
• A sharp pitch that you can use in your marketing and customer conversations
• A clear plan on how to progress with the development of your business
• A network of like-minded entrepreneurs

Along the way you'll get:

• Individual 1-on-1 sparring sessions with an experienced mentor from Second Foundation after each workshop
• The opportunity to conclude the program by pitching in front of a board

Participation in the course is almost free of charge. You can choose to pay with your time by registering a minimum of 60 hours during the course or by paying a fee of 2,000 DKK + VAT. The fee is an option if you don’t want to register your hours and want to avoid the administration of this. During the course, you'll meet experts and mentors from Second Foundation.

Second Foundation. Better odds. From day one. Structured support for companies in their first 18 months. Second Foundation works with companies in their first 18 months, where most of what follows is decided.

Over nine years, they have worked alongside 845+ companies across 40+ industries and technologies, and logged 20,000+ hours of hands-on work on the problems that come first: setting the team, finding the first customers, and raising the first capital.

We bring the experience and the structure. The company makes the decisions.

Second Foundation is the operational partner behind Innofounder, Innovation Fund Denmark's incubator programme.